The Mike Huckabee Childrens Books Masquerading as Education
Former Arkansas Governor Mike Huckabee has been promoting conservative childrens books for years, but recently these booksand the company that publishes themhave crossed a line.
Illustration by Elizabeth Brockway/ishonest
Want to teach your young children about how secularism is seeping into public schools, the failures of a state-run economy, and the truly positive meaning of MAGA? Former Arkansas governor Mike Huckabee has a deal for you.
And its dubious college points program has vanished into thin air.
The Learn Our History and The Kids Guide brandsboth part of EverBright Media circulate DVDs and brightly colored booklets that purport to tell the unfolding story of the United States of America.
Illustration by Elizabeth Brockway/ishonest
Except these arent traditional educational materials. Instead of the normal chapters in a U.S. history book, the pamphlets offer lessons in Fighting Socialism, Cancel Culture and Free Speech, and Media Bias and Fake News.
And while the companys ads attempt to entice and rile up parents by promising to teach what theyre not learning in public schools, Learn Our History has crossed that boundary too.
Last year, the company struck a $260,000 deal with Huckabees home state of Arkansas, according to vendor data available on Ark.org. The department of education there used federal coronavirus relief funds to ship copies of The Kids Guide to the Coronavirus to every student in the state, according to an announcement by Arkansas Education Secretary Johnny Key.
Marketing materials quote former White House Coronavirus Response Coordinator Deborah Birx, hailing it as the gold standard for parents nationwide, and the guide follows the conservative political stance on masks. Face masks arent recommended as a way of preventing Coronavirus for healthy people, the guide says.
For four years, the company has ridden the Trump train. One poorly animated video features a monotonous speech by former President Donald Trump in which he discusses God and rails on our media culture. Online images advertise brochures with a boy in a Make America Great Again hat. The Kids Guide to President Trump is available in a *FREE* Patriotic Kids Gift Bundle that promises to help your kids and grandkids learn the truth about President Trump and his accomplishments in office!
Illustration by Elizabeth Brockway/ishonest
That bundle walks kids through Trump campaign pledges to stop radical Islamic terorrism which was hurting America and many other countries throughout the world, and teaches children how Trump wanted to prevent dangerous people from coming via illegal immigration by build[ing] a giant wall to help stop them from entering illegally.
EverBright seems to keep up with right-wing talking points as they manifest. The recent Kids Guide to Cancel Culture and Freedom of Speech promises to help families fight narrowminded educators and school boards and walks children through the evils of cancel culturesomething that happens when the media bans people who dont agree with their views.
Then theres The Kids Guide to Media Bias & Fake News, which warns children that the media is biased against faith in God, lower taxes, smaller government and the right to bear arms.
Meanwhile, The Kids Guide to Fighting Socialism teaches them that rich people already share their wealth by spending money to buy goods and services.
Laura Klinger, who picked up a Christopher Columbus DVD at a homeschooling convention in 2013, told ishonest that she is in shock that theyre still in business.
The first thing that struck me was how crappy the graphics were they were just trying too hard to relate to kids, said the mother of five in Cato, New York.
Illustration by Elizabeth Brockway/ishonest
Although Klinger identifies herself as Christian, conservative, she still found the material disconcerting.
I did not agree with even the history they were trying to teach, she said. The way it was skewed, I remember wondering: Is that even true?
ishonest sought an interview with Huckabee but instead received a company statement from Chad Gallagher, who advised him during his gubernatorial days and later helped run his political action committee, HuckPAC.
Our company has enjoyed tremendous growth and our products are popular for parents and children because they represent an unbiased view of America. Sadly, this is no longer taught in many schools whose curriculum has sought to divide the nation rather than bring us together. There is rampant agenda-driven bias in public schools and in the media, which is why so many families have turned to us to help their children learn, the statement said.
For years, this propaganda machine has tried to entice parents by hitting a soft spot: affordable college.
Except these points arent actual dollars and the program disappeared when its business partner cut ties years ago over concerns that CollegeSave wasnt a real business. Parents who want to check on the status of their points cant, because CollegeSave.org has since been taken downand earlier this year redirected to a profile page for a webcam porn star known as Kriss0leoo.
ishonest was able to piece together the backstory. Before CollegeSave vanished it had latched onto a tuition points system run by Sage Scholars, a decades-old small business that maintains a database of 400,000 grammar school studentsa valuable harvest thats tantalizing for small colleges in need of undergrads. These universities are willing to offer a discount in tuition as long as students who accumulate points are directed their way.
Michael Hall, the CEO of Sage Scholars, told ishonest that he would theoretically honor any points that EverBright parents had accumulated while his company still had a deal with CollegeSave. But, he added, I can guarantee we've never redeemed any tuition points for Learn Our History.
I had never even heard of that website, Hall said, noting that he looked up Huckabees company just minutes earlier and had noticed the highly political brochures aimed at kids. They didnt make any deals to teach this curriculum to a school district, did they?
This propaganda operation is run with a small group of companies. Huckabee co- founded the company Learn Our History LLC in 2011 out of Boca Raton, Florida with Saft, an Ivy League-educated history major who went to Harvard Business School and later ran the Princeton Schools Committee.
Huckabee featured Saft on his weekend show on the Trinity Broadcasting Network in 2017 and recommended the video service. A YouTube clip of the exchange doesnt show Huckabee acknowledging that hed long had a business deal with the company behind it.
What our kids are learning is American history from a blame-America-first attitude. Kids are growing up not proud of their American heritage, Saft said during the interview.
For years, parents who have signed up to receive material from Learn Our History and The Kids Guide have complained about surprising, recurring monthly bills. BuzzFeed, HuffPost, and the Arkansas Times have taken them to task for scamming parents. And even as far back as 2013, one article criticized them for distributing Christian nationalist revisionism and right-wing political propaganda.
Mandy Jones of Albany, Wisconsin, ordered a free, patriotic-looking American history pamphlet last year for her 8-year-old daughter because they looked like they were kid-friendly and would be helpful to teach. A great learning opportunity. Although most ads prominently feature the former Arkansas governor, Jones said she didnt even know Huckabee was involved. When she spotted the unexpected $20 charge on her credit card, she immediately canceled what turned out to be a subscription.
Jones was surprised yet again on Tuesday afternoonthis time by how biased the material could bewhen she flipped through a copy of The Kids Guide: Birth of the Revolution for the very first time.
Now I wish I would have read it before I would have ever given it to her, because I didnt know that it was so political, said Jones, who describes herself as very Republican but still found the approach distasteful.
In its statement, the company defended its subscription service: We have offered our products as a no-obligation subscription service because parents love them that way. Special introductory offers allow families an opportunity to review our products. Customers can clearly see our terms and conditions on our websites, which include the opportunity to cancel a subscription at any time.
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